How to Create an Irresistible Call to Action?

Yes, you get millions of traffic everyday but you are converting very little of those visitors to potential customers and converting those potential customers to even less actual customers. If that’s your situation, you’re probably missing something very important on your website. Do you want to know what it is? It’s an effective CTA or call to action.

What is the “Call to Action”?

A call to action is either text or image that directs a target audience what to do next. Most of the time, a call to action is a button, prompting the audience to buy now, sign up, get started and more. Therefore, a call-to-action is a way to prompt your target audience to do your goal, i.e. registering, buying or subscribing.

Traits of an Effective Call to Action

There are three main components in an effective call to action. The first one is the appearance, which should be attractive to your target audience. Next, the call to action must have a button, which describes the next step that the user must do, such as buy now, subscribe or register. Then the third trait is that it must have a great landing page, i.e. if the user clicked on a “sign up now” call to action, they must be presented with a clean and minimal registration form.

Why Need Call to Action?

A call to action is a very important part of any marketing campaign. With a call to action, you give your readers or audience directions on what to do next. You must not leave your target audience hanging up. After providing them with valuable information, you must direct them on what to do next. For example, after reading about simple IT troubleshooting, at the end of your post, adding something like “If you still have trouble making your rig to work, you can always call us at 999-9999 or contact us now!” with the final button wrapping the words “contact us now!”

Irresistible Call to Action

In order to become to create an irresistible call to action, you must follow certain practices. You must explain the benefits clearly. Take some time to think about your user’s needs and create benefits that exactly target their needs. In addition to that, make sure that you only create a single and direct call to action like “Register now”, “Call us now”, “Buy”, “Download for a Limited Time Only, etc. Combine simplicity with the sense of urgency. In addition to that, make your call to action noticeable and make it eye catching in both size and color. Focus on using bright colors that supports your text.

That’s it! You’ve learned the basics of creating a great call to action to help you gather more customers at achieve your goals easily.

Must Try Marketing Techniques

If you have a business, not having an effective marketing technique could potentially hamper your business progress. If that happens, it could take some time before you gain your investment back. Fortunately, there are different techniques that can be used in order to market your IT firm so that you can reach more target audience. Here are some of the must try marketing techniques for you.

Always Show Something New

Each time you add something new to your business you make a chance to get more deals. For instance, something as straightforward as including new information in your site makes an alternate opportunity to set a deal when prospects and clients visit your site to see the new info. In addition to that, adding new service or product usually produces huge sales in different ways. The first is that it attracts new customers who were not interested in your current products and services, and, it generates additional sales from your existing customers that also want your new product or services.

Provide Interesting Information

As an IT firm, provide free information about related topics to your customers, which will greatly impact their perspective. If you are able to provide free, accurate and quality information about related fields, then your customers will see that you greatly understand your field. This way, you will look more professional to your target audience.

Try to Be Different

If IT firm one offers web design and IT firm two offers web development, why not offer web design and development PLUS free support? Or create a whole new package like customized consulting, etc. that cannot be found from other competitions. Having unique products and services can help you gain unique customers, which can potentially get attracted to other products and services that you offer.

Focus on Benefits not Features

Come to think of it. If a customer needs a long lasting phone, what do you think they will get between two products? A phone, which will remain working after 10 straight hours of use, or a phone, which has a fast charging feature? They are more likely to get the first. Aside from features, always include benefits in your marketing and sales information.

Creating an Irresistible Offer

Persuade your customers by providing free gift, coupon, bonus items and discounts. This way, they will surely respond to your marketing techniques.

Powerful Call to Action

Make sure to add a powerful call to action in each and every marketing campaign you do. A call to action is a statement that tells prospects and customers what they need to do next. One example is putting a button that says, “Start your free trial now!” Never leave your customers thinking what they should do next, make sure that you guide them via step-by-step process in fulfilling your target.