Yes, you get millions of traffic everyday but you are converting very little of those visitors to potential customers and converting those potential customers to even less actual customers. If that’s your situation, you’re probably missing something very important on your website. Do you want to know what it is? It’s an effective CTA or call to action.
What is the “Call to Action”?
A call to action is either text or image that directs a target audience what to do next. Most of the time, a call to action is a button, prompting the audience to buy now, sign up, get started and more. Therefore, a call-to-action is a way to prompt your target audience to do your goal, i.e. registering, buying or subscribing.
Traits of an Effective Call to Action
There are three main components in an effective call to action. The first one is the appearance, which should be attractive to your target audience. Next, the call to action must have a button, which describes the next step that the user must do, such as buy now, subscribe or register. Then the third trait is that it must have a great landing page, i.e. if the user clicked on a “sign up now” call to action, they must be presented with a clean and minimal registration form.
Why Need Call to Action?
A call to action is a very important part of any marketing campaign. With a call to action, you give your readers or audience directions on what to do next. You must not leave your target audience hanging up. After providing them with valuable information, you must direct them on what to do next. For example, after reading about simple IT troubleshooting, at the end of your post, adding something like “If you still have trouble making your rig to work, you can always call us at 999-9999 or contact us now!” with the final button wrapping the words “contact us now!”
Irresistible Call to Action
In order to become to create an irresistible call to action, you must follow certain practices. You must explain the benefits clearly. Take some time to think about your user’s needs and create benefits that exactly target their needs. In addition to that, make sure that you only create a single and direct call to action like “Register now”, “Call us now”, “Buy”, “Download for a Limited Time Only, etc. Combine simplicity with the sense of urgency. In addition to that, make your call to action noticeable and make it eye catching in both size and color. Focus on using bright colors that supports your text.
That’s it! You’ve learned the basics of creating a great call to action to help you gather more customers at achieve your goals easily.